Media-a plural of medium
(usually used with a plural verb) the means of communication, as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely
Media is everywhere around us we see it everyday on everything. On our phones, TV, billboards, and much more. I would be lying if I said that media doesn't influence me everyday. For example, whenever I logon to Facebook I learn more about what is happening around the world than I would watching the news. And I know not everything might not be true, but people do put a lot of information out there for people to read about.
http://careersinpsychology.org/impact-media/
https://www.nytimes.com/2016/08/28/magazine/inside-facebooks-totally-insane-unintentionally-gigantic-hyperpartisan-political-media-machine.html
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